So you wanna be a player? But your page ain’t fly? Just hit us up. To get a pimped out page. You gotta pimp my paggeeeeeeee!
Anyway…
There have been a lot of questions flying around about PPV landing pages:
When should I use a landing page?
ALWAYS make a test with a landing page. Even if the offer page is extremely relevant to your targets and the user only needs to enter their e-mail or zip code. Never assume direct linking will convert best. Assumption is the devil in affiliate marketing.
If I need a lander, what kind should I use?
When most people get a pop up they immediately start moving their cursor towards the exit window button. You have a maximum of 2 seconds to change their mind. You need to somehow interrupt users from what they were originally going to do. Guess who are good at this technique?
Yes, bums, hobos, homeless people. They have a few seconds to grab your attention. Just a few seconds to make you go into your pocket and grab some change. Once you walk past you aren’t going back.
They count on their signs to convert people into giving change to allow themselves to pay for their next meal.
Simplicity is the key here. A simple clear message. You also have an advantage over hobos as you know where your user is wanting to go. Use that knowledge to get a reaction from the user.
If you are targeting communities, they are likely to have their own lingo. Study that hard. Use that in your landing page. An example of this would be, if you are targeting “wickedfire.com” you would use “pedo bear” “skittles” “sumit” etc with your text.
Here are some key features you can use in your landing page:
- Countdown clock
- Dynamic Query String Insertion
- Autoplay Muted Videos
Sometimes potential customers need an extra push. A countdown clock adds that extra bit of pressure for action. Plus, it gives exclusivity by saying “sign up now or you’re going to miss out”.
If your target is “google.com” you can dynamically insert “google.com” into your landing page. For example “Welcome Google.com users” or “Looking For Google.com?”
PPV networks don’t allow you to use any auto playing audio on your lander. But I have found that videos that are muted are still effective. Here is some example code:
embed src=”slap.avi” width=”400″ height=”340″ autoplay=”true” loop=”true” volume=”0″
If you want to use a video from youtube, you will have to download it and host it on your own server.
Try these bad boys out and pimp your page!
I'm like Obama I want change lol. I would actually give that bum money. Maybe I should hire him to write ad copy for me.
Great post Lorenzo! Thanks for the tips!
Reading this blog makes me feel like Pandora's box has been opened and all the secrets are being let out.
PS: If I come over to NZ, will you be firing up the barbie, mate?
Haha I never knew hobos with good marketing techniques was a secret?
Sure I'll chuck on a few bangers to cook, and crack open a couple of tuis to chop down.
good info but it's not so cut and dry. you mentioned, having assumptions is the devil but without them, you're not going to be able to weed out the bad..cuz it's all a learning curve which we all go thru.
the word "google" can't be referenced anywhere in ppv. just an fyi
@Andrew – For sure its not cut and dry. But if you are unsure about something, test it. Obviously the more tests you do, the more knowledgeable assumptions you are able to make.
Yep the "google" example was just the highest level example I could make.
Wow some great tips there. Bookmarked for future reference.
[...] Playbook shows how you can create PPV landing pages using different ad copy and screenshot methods.Pimp Your PPV Page – Mr. Green created a useful post on creating a better PPV landing page, and adding cool [...]
great tips, i had a great success with odd landers