If you’ve heard of DirectCPV before, it’s most likely you know it as the smaller, beginners PPV network. Yes it is smaller than TrafficVance.com and MediaTraffic.com however their method of displaying ads is second to none. Feast your eyes to the imagery below:
We have all read about interrupting and shocking users with PPV. This is due to the fact that MediaTraffic and TrafficVance define what PPV is. DirectCPV basically redefine PPV by opting for interstitial ads instead of pop up/under. No longer do you have to focus on “shocking” the user, since you have their full attention to start with. This is the main reason why DirectCPV gives me the highest ROI of the PPV networks.
One of the most simple campaigns to start off with in PPV is just finding an affiliate and targeting that URL. For example you have an affiliate offer for shoes.com, then you target the url shoes.com. If you use this technique with TrafficVance and MediaTraffic users are presented with a pop up/under of your affiliate page as well as the original page they were browsing to. I imagine users would usually close the pop up since it looks odd with the scroll bars and keep going with the path they were originally intending. When using this technique with DirectCPV, users are less likely to close your ad and press “skip”. Since there is only one window open as opposed to two.
International Targeting:
Below is a list of countries ranked in order of most volume:
- Brazil
- United States
- Italy
- Egypt
- Spain
- Argentina
- Mexico
- India
- France
- Malaysia
DirectCPV have got more traffic from Brazil than they do from the US. They also have a lot of European traffic. An easy way of scaling your campaigns is to extend out to different countries.
Top 50 Targets:
facebook.com
|
traffic
|
creditreport.com
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Keep your finger on the pulse of DirectCPV. In my opinion they have one of the best publisher programs over at loudmo.com. Volume will soon follow.
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P.S. I understand a decent percent of my readers have chronic ADHD. So I created an exciting side game. It’s called “where are the referral links”? First person to comment the correct number gets a complimentary man hug.
Josh Todd (48)
d3so (32)
andrew wee (26)
FlipSite Media (18)
Jonathan Volk (18)
Affbuzz (16)
Carl (14)
browie (12)
2 links – loudmo and directcpv.
I will take the man-hug, but pass on the sloppy kiss.
Thanks!
[Reply]
Lorenzo Green Reply:
March 11th, 2010 at 2:08 am
Wrong! No man-hug sorry.
Next.
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A Reply:
March 11th, 2010 at 5:20 am
3
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Lorenzo Green Reply:
March 11th, 2010 at 11:39 am
Congratulations! You have won the inaugural side game competition. You get a virtual man hug. “[ ]”
Thank you everyone else for your amazing entries. You are all special unique people!
Josh Todd Reply:
March 11th, 2010 at 9:26 am
There is 2 for DirectCPV and one for LoudMo. You whore.
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james Reply:
March 11th, 2010 at 10:59 am
2 directcpv and 1 loudmo.com
mr wee forgot the .com…
lol, no man hug plz, u can give it to the next mofo that reads the blog post.
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3 links: 2 for DirectCPV and 1 for loudmo.com
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Great stuff, Mr Green! I never knew that Direct CPV had such a different presentation. Please keep your PPV tips coming!
Roger
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ummmmmm. 3? ah ah ah – 1, a-two, a-three, ah ah ah
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3 links = directcpv(2) + loudmo(1)
lol.
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3 links all together, 2 DirectCPV, one at the top and one in the middle, and a LoudMo at the bottom before the PS.
And I’ll give you a hug for free
/me hugs mr green.
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3
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3 links – 2 directcpv, 1 loudmo.
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3 – Woo.
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Have you been able to get a decent explanation as to why their click prices are ridiculously high? For example: 0.76 cents *per impression* on a domain that has ZERO competition on several other contextual networks? While that’s an extreme example, I find that their impressions are often averaging around .10 cents.
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Lorenzo Green Reply:
March 11th, 2010 at 12:46 pm
My only guess would be newbies screwing it up, and bidding ridiculously high. But DirectCPV have a few “unknowns” they do not wish to share.
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3
i want a snuggy for dogs
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Your blog is the only one to deliver actually useful information about PPV.
Awesome mate.
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There are NO referral links!
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Do you notice that Direct CPV gives you a ton of URL variations when you click Analyze > Keywords in Tracking202. Instead of just showing the main URL your bidding on (abc.com) like mediatraffic and trafficvance does it will show:
abc.com
abc.com/?
abc.com/?search
http://abc.com
http://www.abc.com
Its really annoying when looking at stats.
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DirectCPV has been good for me too , but I have still to understand certain bid prices. I have seen bids as high as 90 cent a VIEW and I doubt anyone can make a profit with it. However , there are some golden urls there that can make you good money!
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Lorenzo,
do you know if I can use a page on amazon.com (with my associate id) as the landing page for a DirectCPV campaign? Does Amazon allow this? What if I target amazon.com?
Thanks.
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How long does it usually take to get a campaign approved over there. I am going on 48 hrs of “pending”. WTF!!
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Beware of the traffic quality.
At one point in time, I have a lot of email/zip submits from DirectCPV. But my CPA affiliate manager told me the leads are of LOW quality and asked me to shut down my traffic sources (from DirectCPV) !
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Have you had any problems with merchants/offers for using their domain as the landing page and as the target?
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Thanks for the great article.
Regarding account manager on DirectCPV, how is your’s ?
Can you discuss with him on AIM or like mine told me just by email ?
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Interesting post.
I’m absolutly agree, what this kind of advertising is a more friendly for users than TV, MT, etc.
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5 links –
2 for Direct CPC
1 for MediaTraffic
1 for Traffic Vance
1 for LoudMo
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Lorenzo, those top 50 targets, are they from some directcpv insider?
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