DirectCPV – Delicious Goodies
By on Mar 11, 2010

If you’ve heard of DirectCPV before, it’s most likely you know it as the smaller, beginners PPV network. Yes it is smaller than and however their method of displaying ads is second to none. Feast your eyes to the imagery below:

CPV Direct PPV Networks

We have all read about interrupting and shocking users with PPV. This is due to the fact that MediaTraffic and TrafficVance define what PPV is. DirectCPV basically redefine PPV by opting for interstitial ads instead of pop up/under. No longer do you have to focus on “shocking” the user, since you have their full attention to start with. This is the main reason why DirectCPV gives me the highest ROI of the PPV networks.

One of the most simple campaigns to start off with in PPV is just finding an affiliate and targeting that URL. For example you have an affiliate offer for, then you target the url If you use this technique with TrafficVance and MediaTraffic users are presented with a pop up/under of your affiliate page as well as the original page they were browsing to. I imagine users would usually close the pop up since it looks odd with the scroll bars and keep going with the path they were originally intending. When using this technique with DirectCPV, users are less likely to close your ad and press “skip”. Since there is only one window open as opposed to two.

International Targeting:

Below is a list of countries ranked in order of most volume:

  • Brazil
  • United States
  • Italy
  • Egypt
  • Spain
  • Argentina
  • Mexico
  • India
  • France
  • Malaysia

DirectCPV have got more traffic from Brazil than they do from the US. They also have a lot of European traffic. An easy way of scaling your campaigns is to extend out to different countries.

Top 50 Targets:
Category Insurance::Auto
Category Internet::Security
online poker

Keep your finger on the pulse of DirectCPV. In my opinion they have one of the best publisher programs over at Volume will soon follow.


P.S. I understand a decent percent of my readers have chronic ADHD. So I created an exciting side game. It’s called “where are the referral links”? First person to comment the correct number gets a complimentary man hug.

Comments (45)

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  1. andrew wee says:

    2 links – loudmo and directcpv.

    I will take the man-hug, but pass on the sloppy kiss.


  2. Dan says:

    3 links: 2 for DirectCPV and 1 for 🙂

  3. Roger says:

    Great stuff, Mr Green! I never knew that Direct CPV had such a different presentation. Please keep your PPV tips coming!


  4. shawns says:

    ummmmmm. 3? ah ah ah – 1, a-two, a-three, ah ah ah

  5. 3 links = directcpv(2) + loudmo(1)


  6. Zac says:

    3 links all together, 2 DirectCPV, one at the top and one in the middle, and a LoudMo at the bottom before the PS.

    And I'll give you a hug for free

    /me hugs mr green.

  7. Ryan says:

    3 links – 2 directcpv, 1 loudmo.

  8. Justin says:

    Have you been able to get a decent explanation as to why their click prices are ridiculously high? For example: 0.76 cents *per impression* on a domain that has ZERO competition on several other contextual networks? While that's an extreme example, I find that their impressions are often averaging around .10 cents.

    • Lorenzo Green says:

      My only guess would be newbies screwing it up, and bidding ridiculously high. But DirectCPV have a few "unknowns" they do not wish to share.

  9. Jay Kim says:


    i want a snuggy for dogs

  10. Jordan says:

    Your blog is the only one to deliver actually useful information about PPV.

    Awesome mate.

  11. Mike says:

    There are NO referral links!

  12. Jake says:

    Do you notice that Direct CPV gives you a ton of URL variations when you click Analyze > Keywords in Tracking202. Instead of just showing the main URL your bidding on ( like mediatraffic and trafficvance does it will show:

    Its really annoying when looking at stats.

  13. Mr Green: DirectCPV – Delicious Goodies « Adjoozey Network says:

    […] all read about interrupting and shocking users with PPV. This is […] View full post on Affbuzz RSS Feed […]

  14. […] DirectCPV – Delicious Goodies […]

  15. Affexpert says:

    DirectCPV has been good for me too , but I have still to understand certain bid prices. I have seen bids as high as 90 cent a VIEW and I doubt anyone can make a profit with it. However , there are some golden urls there that can make you good money!

  16. Mario says:


    do you know if I can use a page on (with my associate id) as the landing page for a DirectCPV campaign? Does Amazon allow this? What if I target


  17. Mikeaff says:

    How long does it usually take to get a campaign approved over there. I am going on 48 hrs of "pending". WTF!!

  18. Boy says:

    Beware of the traffic quality.

    At one point in time, I have a lot of email/zip submits from DirectCPV. But my CPA affiliate manager told me the leads are of LOW quality and asked me to shut down my traffic sources (from DirectCPV) !

  19. Mikeaff says:

    Have you had any problems with merchants/offers for using their domain as the landing page and as the target?

  20. Thanks for the great article.

    Regarding account manager on DirectCPV, how is your's ?

    Can you discuss with him on AIM or like mine told me just by email ?

  21. Interesting post.

    I'm absolutly agree, what this kind of advertising is a more friendly for users than TV, MT, etc.

  22. Don G says:

    5 links –

    2 for Direct CPC

    1 for MediaTraffic

    1 for Traffic Vance

    1 for LoudMo

  23. Jim says:

    Lorenzo, those top 50 targets, are they from some directcpv insider?

  24. Fermin Frock says:

    Amazing guide, well crafted I must say.

  25. John Ward says:

    So do they do interstitial or popover? They seem to say both:

    Your website will be displayed as a pop-up or an interstitial over the targeted website, driving the users directly to your website.

  26. John Ward says:

    So do they do interstitial or popover? They seem to say both:

    Your website will be displayed as a pop-up or an interstitial over the targeted website, driving the users directly to your website.

  27. John says:

    Thanks for the post Mr Green. Stumbled upon this bad boy of a site ( a month a so or go and its fascinating stuff. Deposited some loot into directcpv off the back of this informative overview. Let battle commence!


  28. G.Z. says:

    Lorenzo, are you still working with DirectCPV? It seems they no longer exclusively serve interstitials — indeed, they no longer exclusively serve one style of ad.

    Directly from the horse's mouth: "We work with many large publishers and they are the ones that will be displaying your ads. Some of your ads will be displayed as pop over, pop under or full interstitial. This depends on which publisher is displaying your ads."

    Obviously, the value of the platform is diminished enormously when your ad can appear one of three different ways to the end user and you have no way of knowing which way it will appear.

    If this is true, I would guess they're now sharing traffic with other platforms that display ads differently. It may help their revenues short term to be able to display more pops, but I can't imagine it'll do much for their long-term revenues when advertisers can no longer optimize for a specific display scenario.

    Can anyone still vouch for DirectCPV?

  29. Bertsky says:

    I'll vouch for the fact that they are complete garbage.

    Their user interface is trash, there bids are out of wack, the way they deliver ads is retarded, they have mostly newbs driving up bids all the time, the owners steal your ads, I could go all day.

    Youve been warned/

  30. shim2020 says:

    Whoo boy, DirectCPV was always screwy but in the last week it has gone off the rails. Thousands of phantom clicks, expensive and mysterious spikes in traffic, and truly insane bid price – hundreds or thousands of dollars "bid" for some clicks, I am not kidding – better watch out if you blithely press "make my id highest" and see your budget disappear in one click.

    DirectCPV is out of control. You can't trust that you're getting what you've paid for.

  31. Jake B says:

    Got to your site via a recommendation by Jonathan Matthey at a seminar.

    The CPA net quality complaint mentioned earlier is worrisome.

    U.S. PBS TV has been playing a program "ADD and loving it" one guy mentioned his impatience with slow traffic, when the only near exit was at a car dealer, he ended up buying a car while waiting for traffic to clear up.

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  35. Thanks to this topic about DirectCPV in fact i like to try this also to my other blog that could maybe get lot of sales. I don't want hug but i want to learn Only 🙂

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