This post has taken me 27 hours to long to publish. Crashing servers, published posts self destructing, the works! I have hate.
Everyone loves a good fight, especially when death is involved.
So now I introduce you to a royal rumble of semi-epic/modest proportions. I’ve always wanted to run this case study, but haven’t because of brilliant excuses. However, this week I came across a post from Ben (POF) that made me say “hey why not?” like a Pakistani cricketer presented with a manila envelope.
*Warning* concentration needed for this next paragraph (no skim reading allowed).
The basics of it is testing small single ads vs. bigger sized ads with multiple small ads within them then taking it one step further and adding animation so you can multiply the amount of different ads within one ad. In the end trying to figure out which gives you the biggest bang for your buck.
Without further ado, I present to you the brave contestants:
1) Users see one ad. I created 4 versions of this standard ad size. Bidding at 0.60 cents.
2) Users see one ad. I created 4 versions of this 728×90 banner. Bidding at $1.20.
3) Users see two ads. I created 2 versions of this 728×90 banner. Bidding at $1.20.
4) Users see 4 ads. I created 1 version of this 728×90 banner. Bidding at $1.20.
This case study is not 100% full proof. There are a few things that could tip the scales, but I’m not bovered.
The offer/landing page I will be using is this piece of artwork:
So now I leave it to you.
No, I’m not talking about my other readers. I’m talking straight to you.
Which ad do you think will draw the lowest cost per click? (based on click-through ratio and bid amounts)
Correct answers will win. Yay!
If you have some stunning logic behind your pick please comment below. I will post results later this week.
A.D.H.D Summary: I’m split testing whether single ads vs multiple ads within a single ad. You need to vote in the poll above or you will die instantly (unless you read the post the cure is hidden within).