Frank Kern wrote a very interesting article the other day titled, “You: The Best Guru EVER“. It speaks a lot of truths about taking action. He mentions:
All a Guru can give you is education.
But the fact remains that’s only 25% of what you need.
You still need throw in 25% effort, 25% determination, and 25% sticktoitiveness.
…And that’s the 75% that YOU and ONLY YOU can provide!
At the end of the article he puts up a challenge to his readers and followers “Don’t buy any advice this month”. Interesting, huh? Written by Frank, one of the biggest Gurus out there. It made me question,why on earth he would say something like that?
- Was he just being a great honest guy? Saying, “Hey, this is how you actually do it”.
- Did he feel this article would be useful to increase his brand’s trust, so he could sell more of his guru products?
- Or did he write it to respond to complaints made by his guru product customers?
With all that said, it was quite a thought provoking article to say the least. Great stuff!
P.S. Why does every guru story start with a friend telling them something?
P.P.S. I’m not guru bashing here. I don’t have anything against Frank Kern. I think he is one smart, smart, marketer. He certainly knows how to pull people’s strings. Everyone seems to have great things to say about him.