“Zero cent clicks Mr Green? Seriously what are you on about?”
I would tell you straight up now, but I don’t want to. I feel like telling a story.
Last week, I was on one of my random online marketing exploration excursions. I was crawling through the web like a centipede with 98 legs missing, then I came across an article about the sudden rise of Facebook users from non-English speaking countries. This image struck me:
Mexico, India, and Brazil Facebook numbers are booming. Mexico appealed to me the most because it had a lot of growth, good volume, and it wasn’t an Asian country . No I’m not a racist. I’ve just had a lot of problems monetizing Asian traffic. I put it down to high shipping fees, and a low distribution of credit cards (I could be wrong).
Now back to Mexico. I found a music download offer for Mexico. It paid 0.65 cents. I couldn’t even see the landing page because it was geo-redirecting. Oh well, I got over it, and continued with the campaign.
I set up a small campaign on Facebook. Since I was targeting Mexico, I needed my ads to be in Spanish. The only Spanish that I know, are words mentioned in Pitbull songs. So I decided to use Google Translate. Big mistake. I only wanted to translate a simple line like “Do You Like Music?”, but it came out so wrong. My Spanish speaking girlfriend was disgusted with the ads. They didn’t mean anything. (By the way, if you need your landers or ads translated in Spanish, email me. Ms Green is open for work.)
So note to self: Do not use free translating tools for marketing campaigns, no matter how simple you think your wording is.
Here is a screen shot of my first day test on Facebook:
Zero cent clicks. Facebook said it, not me! Clicks that are cheaper than money!
So they aren’t actually zero cent clicks, but they are less then a cent. I created this campaign in less than 30 minutes. The ads you see here, have not been optimized at all. This is not a flukey one-off campaign. There is definitely a possibility for even cheaper clicks, and boy is there scale!
“Mr Green, cheap clicks are nice and all, but did you make the campaign profit?” Indeed it profited…just! Not bad for not seeing the landing page, and not optimizing any of the ads.
I always hear people moaning “Sniff, sniff, Facebook ads are so expensive these days.” Bullocks! Even though the test above was for Mexico, US traffic is still very reasonable. Facebook will kindly reward you with cheap click riches if you approach your targeting correctly.
I was originally going to keep on writing this post explaining how to get those cheap Facebook clicks, but I thought I would give my A.D.H.D readers a little break. I know it’s a tough life for you lot trying to stay focused for more than 5 minutes. So within the next couple of days, I will write a post that will turn that Facebook Ad frown upside down.