Good day to you all! This post is a sequel to my zero cent clicks on Facebook Ads post.
I’m going to tell you, brilliant readers you, how to get those cheap FB clicks. Facebook is a monster. If you don’t play with it right, it will turn into a mean, nasty as, hairy, blue, money sucking monster. Tame it right, and it will turn into a cookie monster. A cookie monster that will spit cash cookies at you filled with golden nuggets.
ROI is one of my favorite abbreviations. To win with any campaign, you need to have a good ROI. One of the easiest ways to increase your ROI, is to lower your cost per click.
Keeping in that in mind…feast your eyes on this wonderful piece of research my BFF Nana Gilbert Baffoe whipped up:
It shows the “suggested bids” for people between 25-34 years old in the top 30 countries.
Suggested bids – It is really important to understand what this actually means. I know a lot of people look at this as, what they are expected to pay per click. Wrong. The only people who are meant to pay the suggested bids, are start-up companies who thought it would be “cool” to have ads on Facebook, “marketing” companies, and suckers.
Suggested bids should only be used as a starting point. As you see, the US suggested CPC bid is $1.12. You can easily get good volume for 0.50-0.55 cents.
Mr Green you’re like a marketing Houdini, how do you make those high CPCs disappear?
Simple. This can be done in four steps.
Step 1: Find your demographic. US men, interested in women, from 18-25, is not your demographic. I don’t care if you have the best dating offer out. You can do better. Scour Facebook ads platform for options to test. You can target languages, jobs, education, keywords, birthdays, the works. Drill down. Find that gold. I’m not going to go into any further detail, campaigns alone are built on just this step.
Step 2: Create a CPC campaign with the suggested bid. Break your campaigns into 5 year age gaps (e.g 18-23, 24-29, 30-35). Create 6 images, 3 titles, and 2 ad copies for each age group. So around 100 ads in total (yes that is a lot of ads).
Step 3: Keep on testing new ads until you get stable (20 clicks or more) CTRs of 0.1%+. If you are struggling to get your CTRs up, watch this video by this new up and coming blogger “Shoemoney”. You can skip the first 10-15mins to get to the GREAT stuff.
Step 4: Weed out the bad ads until you have your top 4 ads for each campaign. Now, create a CPM campaign with those ads. This is the point where you should see CPCs drop like its hot.
Mr Green’s Hot Sauce Tip: Have fun with your campaigns. As stupid as it sounds, I like to create a few odd ball ads in every campaign mainly for my entertainment. More so than not, those odd ball ads actually do well. You would be surprised what people click. An example of this was, hand drawn glasses and a mustache on a man’s face that was already testing. When pretty pictures ain’t profiting, unleash the ugly.
Cheap clicks will come, you just need to put in the work at the start and have a little creativity in the angle you use. Read this post if you want to get more of an idea what I’m talking about.
I have told you every step I use to build successful Facebook campaigns. I haven’t mentioned some exact specifics because some people will kill me. But if you apply what I wrote you should be able to befriend that blue money making monster.