I heart creativity. It’s what a love about the marketing industry. Sadly I don’t see as much as I’d like. However today (9 months late) I came across a flash of brilliance.

Watch the video below to see PPC branding campaign that makes my heart flutter.

Converse only assigned a budget of $100,000. The Adwords campaign alone brought in over 600,000 unique visitors. I wouldn’t be surprised if they received more than 600,000 visitors from viral traffic. Obviously the campaign was a huge success.

Blessings to Anomaly who are the marketing company/brains behind this creative genius.

This gets me thinking of all the creative opportunities possible on different traffic sources….mmmyess interesting.

Anywho, love it? Hate it? Thoughts? Seen anything similar?

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Well now you can creep out other people too!

Here’s how you do it:

• Open up Adwords

• Create a content network campaign with managed placements only.

• Use mail.google.com as your placement to target ads on the right side of Gmail.

• Use “mail.google.com::Inbox, Top center” as your placement to target Funbox ads (the ads above emails in Gmail).

• Use titles of emails as your keywords.

This is the Funbox Ad Placement. As you can see I'm a worldclass photoshop pen tool artist

Let Mr Green explain…

Today I opened an email from AT&T  with the title;

“Be the Perfect Valentine: Sony 8MP Camera Phone Package”

So if you wanted to target people opening these AT&T emails you use [Be the Perfect Valentine: Sony 8MP Camera Phone Package] as your keyword. Make sure you use “exact match” on the keywords you target.

Here are some ideas for ad copies for your Funbox placement:

“Perfect Valentines Don’t Read Spam. They Buy Jewelry. Check Out Our Range Now!”

“Take Our Valentines Quiz and Find Out How Perfect You Really Are!”

“Warning. Don’t Buy The Sony 8MP Camera Before You Read This…”

I’m sure some of you have signed up to your competitors mailing lists. Now you have one more way to get ahead of them. If not, next time you are having a browse in your spam box, have a look at the titles, they may be the inspiration for your next big campaign.

Last note: I’d like to thank the laziest, poorest guy with the most killer ideas (1 out of those 3 are true). James Zolman was the one who brought this tip to my attention.