Comments on: Case Study Results – 92% Of Marketers Guessed Wrong.

By: Armin

Armin — Tue, 13 Mar 2012 19:14:50 +0000

Brand new to this field started reading your cases from back to front to partake in your 'tests', I picked number 2 because the capitalized 'tall' seemed as a subversive way to say want to get your elephant trunk bigger? But I am probably wrong since I am a noob of noobs.

By: make money

make money — Thu, 08 Mar 2012 11:32:29 +0000

Great article, thank you very much.
Regards.

By: Sujit

Sujit — Sat, 11 Feb 2012 06:50:33 +0000

Amomma2B on September 4, 2011 I love that it is 100% beaaigrddoble!!! And Eco friendly and hypo allergenic!! Love these!!

By: diolt

diolt — Tue, 30 Nov 2010 17:36:00 +0000

Good subject. But not sure it happens like this. I just was after one and really i got her

By: Mark | Wealthy Affil

Mark | Wealthy Affil — Fri, 15 Oct 2010 23:23:56 +0000

Awesome case study Lorenzo! Thanks for sharing. My guess was for the first blue text entry followed by the static picture. The reference to "Height" or the word "TALL" did not jump out at me one way or another.

Definitely shocked at how poorly the static image fared.

I always split test and this excellent post proves why.

Thanks again.

-Mark

By: Adrienne DeVita

Adrienne DeVita — Sun, 10 Oct 2010 10:23:21 +0000

Text ads always outperform image ads for my clients, so I went with the winner, because I know TALL is a sore spot with guys due to the fact that they say, "Women don't like short men." So TALL versus SHORT would tell me it would be more of an eye grabber and hit a nerve with men who read it.

Although image ads get some good conversions, I would say it would also depend upon the actual landing page where the ads were placed.

If the image ads are already competing on a page with better looking people, even the flash version that might draw more attention to your eye, the guys and gals are going to click on the hot people, versus the "not so good looking people" (sorry) on the image ads that were presented.

Text ads are information, regardless of size, and the uniformity of the blue with the click option under the text ad flows nicely. Although red is known to be a "buying" color and action color for "buy now!," it didn't flow well and isn't widely known as a clickable, anchor text link like blue.

Also, image ads are half the price on Google for all of my clients, although due to the limitations of BLOGGERS/AdSense clients who don't offer all formats, the traffic is less. Yet, when they do click on them, the average conversion rate is 10%, which isn't too bad. The average conversion rate for text ads are 14%. So if you can get less clicks at half the price, image ads are worth a try. (These are actual stats for my own clients, not an average statistically.)

Nice test! I was just referred to your BLOG by a client of mine…I will share it with my other PPC and SEO friends!

Thank you for valuable content, which is rare on many sites.

Best,

Adrienne DeVita

By: Sam Jenkinson

Sam Jenkinson — Fri, 08 Oct 2010 04:17:51 +0000

I see you only used 6 ads in one campaing x2 would you say that was average for testing? Can you use to many? like I have about 20 ads 4 different wordings with 5 different pictures set up for an age and country demographic then re set the 20 ads for different campaign with new age groups.

Not sure if thats not tight enough for testing?

Also if your not getting that many impression's even with a good budget does that mean the demographic is to tight?

By: Chris

Chris — Mon, 04 Oct 2010 01:55:44 +0000

How about the flashing gif though – don't PoF have the 3 sec rule about gif's? – I'd have voted for the flashing banner, but was pretty sure you wouldn't get it past Ben and the team……

By: Lorenzo Green

Lorenzo Green — Sat, 18 Sep 2010 17:47:39 +0000

Wow. So I just logged into plentyoffish.com and was browsing around. On my second page view an ad with VERY similar styling to my example showed up. I refreshed and another one came up. I refreshed again and another one showed up.

I will rethink future posts.

By: Andy

Andy — Sat, 18 Sep 2010 17:13:44 +0000

You seem to have caused quite a stir on POF with these baners! Have just received the following email from POF (you "trickster" you – lol!):

Hello Advertiser,

If you've received this email, it is because you have been running banners on POF. Due to recent findings, we've discovered that many of our users have been tricked into clicking, as the banners appear to look too much like POF.com. In order to clarify, here are the rules for these new banners going forward:

- must have a border

- ad text cannot be entirely blue

- ad text must not be underlined as to appear as a link (ex. *click here*)

A few of the banners have been retroactively declined and we will be working forward to ensure all banners comply to these guidelines.