If you took that title to heart, you are not built for this industry. I’ll explain why later.
One thing that really interests me about affiliate marketing is the psychology behind it. What is the mindset that makes a successful affiliate?
Rules from the “real job world” don’t apply here:
- You don’t need a great CV to get a great salary.
- You don’t need to be “good with people”.
- You don’t even need to be a hard worker. Just a smart worker.
That’s all good Mr Green but we already knew that…I want to be a super affiliate…how do they do it?
Glad you asked!
I have my own opinions about this, but who has more experience than affiliate managers. They deal with multiple super affiliates 8 days a week.
1. SELF CONFIDENCE
This is the number one attribute affiliate managers saw in super affiliates (SA). When SA approach a new campaign they have confidence in themselves to make it work. When they are losing money, they don’t suddenly feel glum and start thinking about dropping that campaign. They know they can make it work. They actually don’t know, there are just too many variables that can cripple a campaign, but that’s their mindset. I know not everyone has bottomless bankrolls and get nervous at times. But some of you just invest $20-$30 in a test, if it doesn’t profit it goes to the trash. That has nothing to do with your bankroll.
The majority of super affiliates have focus. They either destroy a certain niche or have a large traffic source they just turn off and on and rotate offers on it Some smaller affiliates are to knowledgeable for their own good. They keep running round in circles getting nothing done. Having a lot of knowledge one niche or for one traffic source is all you need. Being great in one area will get you further than being average in many.
3. POSITIVE ATTITUDE
This goes back to the whole glass empty/half-full idea. Lets say you lost $500 testing a campaign.
A Small Affiliate mindset would be – “I’m having a bad month, my campaigns tanked. I’m down $500″.
They already start questioning themselves even though for the last 4 months they had a successful campaign going.
The Super Affiliate mindset would be – “Ok so I understand what doesn’t work. I can use this knowledge for my future campaigns. I did actually find that one approach worked a lot better then another.”
They think of it as analytical data, an educational investment towards their campaign.
Super affiliates are the first movers. They are the ones that come up with the new big campaigns people always copy. At first glance copying someone may look like easy money but here are some points to think about:
- You are always behind the ball.
- You automatically start with heavy competition.
- You never did the initial ground work so you don’t have the knowledge on how to build the next big campaign.
Copying just makes you reliant on other people coming up with big campaigns. There is no long term strategy here.
Affiliate marketing is 50% knowledge 50% attitude.