Plenty of Fish ads has come from absolutely nowhere to become one of the best targeting platforms in existence. If Facebook ads is like a beached starfish that hasn’t moved for years, Plenty of Fish ads is like a highly evolved octopus with brains capable of entering bank lobbies.
Alright Mr Green enough of the ridiculous metaphors, give us some facts…
So I’m guessing the number one reason for people not moving over to Plenty of Fish is because they don’t think the volume is there. Please cast your eyes to the stats below.
- US: 65.4 million
- Canada: 22.6 million
- UK: 18 million
- Australia: 2.2 million
- Ireland: 1 million
At first glance that might not make much impact on you. But with less competition, click prices are cheap cheap cheap. People are doing huge volume in the US getting 16-17 cent clicks. CA with 11 cent clicks. UK with 4 cent clicks. With Australia and Ireland we are talking about 4 cents clicks and lower.
Next week Plenty of Fish are leveraging their traffic even more. You want more volume? You got it! They are introducing banners 300×250, 160×600 and 120×600. Yes they were meant to do this a while ago but next week is supposed to be the week. Want to make some easy money? Start making your banners now. The first few days there will be hardly any competition with these creative sizes. Clicks will be cheaper than cheap.
- 55% – Male
- 45% – Female
Affiliate marketing is a male dominated niche. By default a lot of us market only to guys. 45% of Plenty of Fish is female traffic. Talk to your wifey, girlfriend, partner, main squeeze, mother or grandmother about marketing to the ladies. You might be surprised what they can teach you.
- 71% collège or university
- 10% Masters Degree or Higher
Can you say Snuggie for kids? I kid, i kid. The majority of people on Plenty of Fish are not those “young guy looking for fun” types that most affiliates start targeting. They are there because they want to start a family. Get into to that mindset.
- 39k – 23%
- 30-60k 36%
- 60-100k 23%
- 100k-150k 12%
- 150kk+ 6%
- 18-24 20%
- 25-34 20%
- 35-44 19%
- 45-54 24%
- 55+ 17%
- Time on site 15.1 mins
- Page Views 22.5
Pay attention to session depth and frequency caps. They are forces to be reckoned with! They can make or break a campaign.
Now I present to you the most underused tool in affiliate marketing history. The Plenty of Fish demographic search engine.
It is 100% free. Out in the public. Everyone can use it but not everyone does.
How does it work?
Lets say you have a knitting offer. Sure you have a rough idea of the demographics of older women but lets dig deeper. Enter “knitting” into the demographic search tool. Pick out the results with the highest percentages. Using this tool you’ll know to target:
- Women 55+
- PHD/ Post Doctoral and Masters Degree
- Big & Tall/BBW
This tool will tell you exactly what to target in order to get those insanely high CTRs which lead to cheap clicks. Game over.
Plenty of Fish. Plenty of Money.