Last week I had a little skim through the ole twitter…
I saw this tweet:
“Interesting” I said. I had to test this for myself!
Note: I am not trying to call Jason out, I just thought it would be a fun test to try out.
I decided to solely focus on Plenty of Fish Ads and CTRs, (click-through-rates) since that would be the easiest thing for me to test, then I added a bit of spice .
Firstly I created two simple ad variations of women looking into the camera as seen below (thank you to Polarbacon at the stackthemoney forums for the 7000 dating images pack!).
Exhibit A.1 and B.1 –
(eyes looking at camera)
I then opened Photoshop and created another two ads. I tweaked the women’s eyes to focus on the call to action button.
Exhibit A.2 and B.2
(eyes looking at call to action)
Mr Green didn’t stop there though!
What if we split tested their eyes? One eye looks at the call to action, one eye looks at you. You could get the best of both worlds!
Exhibit A.3 and B.3
(one eye looking at camera, one eye looking at call to action)
The next two ads I created, I really had no reason to make other than seeing if guys dug chicks with cross eyes.
Exhibit A.4 and B.4
I will post the results of this case study soon.
But firstly I’d love to get your thoughts on which creative you think would preform the best CTR wise?
Do you think the more normal looking ads will rock it?
Do you think the whacko girls will get the guys?
Please do tell why you voted a specific creative, I’m curious.