Most affiliates can be put in one of two categories:
- A good coder that thinks rainbow gradients and bevel emboss are essential for every design created.
- A good designer that thinks PHP, CSS, and HTML are online gangs that write encrypted letters to each other hidden behind websites.
I’m the latter category. So for all you coders/misinformed designers here are some Photoshop tutorials relevant to affiliate marketing.
For all you seasoned Photoshop pros you probably know how to do all these examples below, so I left you a little game at the bottom of this post.
Resizing images is something you gotta be efficient at, especially if you are using Facebook Ads or Plenty of Fish Ads. Here’s how you do it:
- Open your image.
- Create a new image using the dimensions 110 x 80.
- Drag your previous image into your new image file.
- Press Command T (Mac) or Control T (PC).
- While holding down shift+alt (this will keep the proportions of your transformation and will keep it centered), drag a corner of your image inwards to fit in the new 110 x 80 dimensions.
Adding borders to images:
- Click on the “F” icon (Layer Styles) at the bottom right of your layers window and select “Stroke”.
- The rest is pretty intuitive. For this example I used size 3px and “inside” position.
Raise images out from background:
When I have previously split tested flat creatives vs raised creatives, the raised creatives have always come out with higher CTRs. It takes a few extra seconds to increase you CTR by following the steps below:
- Create a new image with the dimensions you want.
- Click on the rectangle tool and make a white rectangle.
- Select the rectangle then press the little “f” icon a the bottom of your layers window.
- Select “Outer Glow”.
- Make “Blend Mode” normal. Select the color black. I like to have my opacity at 32%. Spread at 0%. Size at 6px. Now press ok.
- Now just duplicate that rectangle by clicking on “Layer” on your menu bar then “duplicate layer”.
A juicy call to action button is key for any creative or landing page.
- Click the rectangle tool.
- Your menu bar should change where you can select “rounded rectangle tool”. Make the “radius” 10px.
- Now download these Web 2.0 Styles.
- Once you have downloaded and installed the styles into Photoshop, select your rounded rectangle and click on the style you want in the window above your layers window.
- Now click on the “f” at the bottom of your layers window and use “Drop Shadow” moderately.
Improving Image CTR:
Another easy CTR booster is by just blurring the background and increasing the Brightness/Contrast.
- Select the Polygonal Lasso Tool from the toolbar on the left and trace round your subject.
- Once you have done that, copy and paste that selection so that you have a new layer solely of your subject.
- Now select your background layer. Click on “Filter” on the top menu bar then click “blur”. Select “Gaussian blur”. I usually opt for 1.5 pixels.
- Try tweaking brightness and contrast settings for both layers to make your image stand out more. I can’t really give you any example settings here because it is really dependent on the image you decide to use.
You can get really creative with animations. Photoshop only allows you to do really basic stuff with it. If you want to get more advanced I definitely recommend Adobe Flash.
This takes a bit more explaining than I care to do. Plus these guys have already done a great job at writing this tutorial.
Extra for experts:
Now for the Photoshop pros answer these two impossible questions and win a gold star.
How many times does Jean Claude Van Damme clap within a minute?
What does the girl in blue say to Van Damme ?