Today I watched a great TED Talk video. It was titled “The Suprisinging Science of Motivation”. The speaker in the video (Dan Pink) explained how incentivising people to do creative-based tasks does not work. Having an incentive to fulfill a certain task is proven to numb creativity.
This point was backed up using the data from the “candle problem”.
Subjects were asked how to attach a candle to a wall using these objects:
Many people that attempted the test tacked the candle to the wall, and others tried melting the candle wax to use as an adhesive to stick the candle to the wall. Close but no cigar!
The correct solution is shown below:
The solution is to empty the box of thumbtacks, put the candle into the box, use the thumbtacks to nail the box to the wall.
You can watch the video here:
This got me thinking about affiliate marketing…
Affiliate marketing is such a creative job. You need to come up with unique sales angles, ad copy, design, hunt for the perfect demographic, the works. If you are extremely focused on making or losing money, could that harm your chances of being a successful affiliate marketer? I dunno…
I can only speak for myself, but I can honestly say that I didn’t come into this industry for the money. I came here for the stimulation. I came here for the creative outlet. I came here for the competition. I came here to play the game. Being paid was just the reward for playing the game well.
Are you in it purely for the money? Or is there something else that attracts you? If you are in it purely for the money, have you been successful?