I Hate 35% of My Readers.
By on Mar 02, 2010
snuggie for dog

I swear the dog on the left is Lassie!

Firstly Id like to thank all who voted in the case study poll. That does not, however, take away the fact that I despise 35% of you who voted for The Snuggie for Dogs.

Over the next couple of weeks The Snuggie for Dogs, AKMG and I will be a close-knit team. I’m going to spend a max of $500 on this case study. I will spread it across PPC, PPV and banner placements.

I’ve been hunting around Alexa, Quantcast, Compete, DoubleClick Ad Planner and asked affiliate managers for feedback on demographics. Here is what I came up with.

  • – Women
  • – 50+
  • – No children
  • – Caucasian
  • – Lower education
  • – Middle income

I will contact the advertiser for final demographic details.

My street payout is $10.50 per sale. I know this is stretching the rules here but I have been thinking of using the Snuggie for People (freaks) as an upsell. This would increase my payout to $26.50. I mean I could actually go crazy here because there is even Snuggies kids too.

Time to get my hands dirty and starting testing this puppy!

snuggie life

Snug Life

P.S Here are some AMAZING facts I found while researching:

We all know a female dog is called a bitch. But what do you call a male dog?

A dog. Fancy that!

Also be sure to check out the full-blown Snuggie pub crawl operation. 

Comments (16)

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  1. Hahahaha! This should be interesting. 🙂

    Good stuff man. Snuglife.

  2. MikeMike says:

    My guess is that you pimping the human Snuggies will be HUGE and you'll ditch the bitch blankets as the main offer.

    • Lorenzo says:

      Haha no I have to stick with the Snuggie for dogs as the main offer. Hopefully the human Snuggies upsell will tilt the profitability scale.

  3. andrew wee says:

    It's all going to the dogs I tell you.

    If you can find a canine equiv of this pic, you'll be gold.

  4. Craig says:

    Snuggie for Dogs promoted by a New Zealander? Reeks of sheep jokes to me.

  5. AffPortal says:

    snug life maign…


  6. PPC Icon says:

    Man you rock for having the nuts to really do this, I'll be glued to the progress reports.

  7. andrew wee says:

    who let the dogs out?

    i smell a dog in snuggie clothing….

  8. Jamie says:

    Keen to follow this. You could have got a better product. Have you heard of D-fa Dogs from Wanaka New Zealand http://www.d-fa.com/. There gear rocks. Feel a bit sorry for those dogs in a Snuggie!!! 🙂

    • Lorenzo Green says:

      hahaha their gear is awesome!! "Sub-Woofer", "Ice-Barker". If was a dog I would definitely get my master to hook me up with one of those.

  9. gdubs12345 says:

    if you make this offer work on ppv, your the best am ever

  10. 7jades says:

    I liked "The snuggie for dogs"! They(the dogs) look so adorable!



  11. Josh Todd says:

    Let’s see the results already.

  12. andrew wee says:

    what that Josh guy said.

  13. John says:

    Serious, if you can't cash-in on dogs wearing nappies, I give up!

  14. hi puppy dog enthusiasts,

    you may like my own youtube dog video clip
    enjoy it!

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