I hope you all enjoyed my free affiliate marketing report that I sent out yesterday. It was an example of lame guru link-bait that you’ve seen before, providing the feeling of hope and excitement closely followed by disappointment. No, I did not make a free report or ebook. No, I’m not going to give you my campaigns. No, Christmas is not coming early.
Gurus…gurus…gurus. In every field there is a ton of “gurus”. Out of these, I would say 2% actually know what they’re talking about (are currently running relevant campaigns), while 98% just know how to talk/write about vague but luring content.
For a very long time, I couldn’t help but get frustrated at people that sell guru products. I kept seeing self-titled gurus giving out terrible advice, boasting about a one off success they had, but couldn’t practice what they preached. We’ve all seen the incredible number of programs set up to hook newbies with empty promises. Just put three cute words together and you too can be a guru e.g “Make Monies Magician”, “Cold Ca$h Coach” or “Sneaky Snuffer Samurai”.
It’s always rubbed me the wrong way, I’m unsure why but it has. I guess when I was a newbie one of my biggest problems was information overload. And when your getting feed absolute crap from all angles , you just can’t know where to start.
So why is there this mindset that you need buy into training materials to be successful with online marketing?
Frankly I do not know. The BEST information you can acquire is real testing data.
Story time!!! When I first started out with AM two years ago, I was in a brain crew with about 8 other newbie affiliates. The rules were that we had to spend $250 worth of Facebook/Yahoo coupons within a certain amount of time or we would get kicked out of the group.
Well out of those 8, two didn’t make it to the second round. They had one thing in common. They were stuck reading and buying into a ton of information which in the end, paralyzed them for taking any action at all.
The 6 that were remaining, are all still successfully doing AM now. As cheesy as it is, I made all my passwords “justdoit” so that I’d always remind myself to take action, instead of getting caught searching for the “silver bullet” to make things work.
Ok Mr Green, I am really new to all this and I don’t have a cool brain crew like you did, who are the legit gurus?
There will be a new guru product coming out every week claiming to make you even more richer than the last. No one is going to spoon feed you from start to finish. So if you decide to buy some guru stuff look at as a supplement to your own testing. Do not come into the game with an open mind to “make money online” or you will get screwed left right out. For starters aim to be good at one traffic source. The keyword here is FOCUS.
In no particular order pick one of these traffic sources:
- Pay per click
- Plenty of Fish Ads
- Pay per view
- Facebook Ads
Erase the other three from your mind.
I mentioned that 98% of guru products are crap, but there is that 2% that can help you if you are starting out. Here are the gurus I recommend for you to follow, because I know they actually know what they are talking about.
Pay per click – Amish Shah and Jay Styles (The first time I heard about these guys was when they blogged about a successful $500/day Adwords campaign. The next day I saw 10 duplicates of that campaign on Adwords. They are some of the only gurus that give out REAL gems)
Plenty of Fish – Christian Weselak (I threw up a little inside when I saw his sales video for his Plenty of Fish product. However, he ended up giving me a free look into his product and I was very pleasantly surprised. He has done a ton of volume on POF and openly shares non generic tips)
Pay per view – David Ford (He hates being called guru, which is a good sign)
Facebook – Jonathan Volk (All I can say is we don’t get along at all, and I’m still recommending his stuff)
If you decide to invest and money into guru products just be sure that the guru practices what he preaches. Do you really want to waste money on being taught by a hypocrite?
P.S. - If this post has a bit of an angry tone, I blame it on my two favorite teams being knocked out of the World Cup in the first round.
P.P.S. – Nana Gilbert-Baffoe just informed me that he was the original guru. So if you aspire to become a guru I would hit him up.
P.P.P.S. – I want to know which guru came up with this “p.s” technique. Is it really necessary? Did someone split test sales letters with and without? Or was it just gurus being sheep?