Recently I’ve been drawn to the barrage of tweets and Facebook posts that read something like this:
- “Last night I stayed up till 5am on the grind, yeaaah boi!”
- “Grinding all day, all night, 247, 365, work till I die.”
- “Haven’t slept for 3 months. #onthegrind”
- “@SirBankALot first time I’ve been out in the sun in 2 weeks. Hustling n grinding baby!”
These are then followed by a tonne of “likes” and postive follow-up comments.
I don’t know if it is just a craze within the affiliate industry, but frankly I’m baffled.
Before I get into why I’m baffled, I want to clarify what exactly “grinding” or “on the grind” means.
- Dictionary defintion: To devote oneself to study or work.
- Urban dictionary definition : Staying “on the grind” means to work hard, always be hustling, or otherwise engaged in money-making.
- The affiliate defintion: Working on campaigns all day long, seven days a week.
WHY is “grinding” for 20 hours straight something to be proud of?
WHY is having no sleep for more than 72 hours something to be proud of?
WHY is this idea of working ’til the end of time bannered around the affiliate industry?
Don’t get me wrong, working hard is a great thing; it will get you far. However, working smart is what is going to get you the furthest.
I’ve been burnt out a couple of times from working too hard. Was I proud of it? No. Why would I be? I was totally exhausted. I didn’t go out. I didn’t socialise. All in exchange for (MAYBE) a few extra dollars.
Could I have made those few extra dollars by working smarter and being more productive with my time? Yes.
Check out this productivity graph:
After eight weeks of working a half-ass grind schedule, you’ll be at 10% productivty.
It seems to me that in this industry being “on the grind” is more important than being productive.
Internal voices do weird things to people, convincing them that the longer they stay in front of a computer, the more money they will make. Sorry, but that’s far from the truth.
Want to make money so you can buy swag like Soulja Boy, Lil Wayne and 50 Cent?
Then DO WORK. If you have tonnes of tasks to complete, outsource them.
Don’t spend all your time on Twitter and Facebook telling everybody how long you have been grinding for.
To achieve your goals you have two options. Work smart and be productive, or, get on the grind and “work” double the hours (while getting some mad street cred from your boys on Facebook).
Now this is not an attack on anyone. I just do not understand the mindset. I was chatting to someone in the same confused boat as me, goes by the name of The Angry Russian, and he said this could just be a US based ideology.
Who knows…I would love some answers!
It would also be refreshing to see someone’s Facebook saying “I worked smart this week. This gave me enough free time to take some saxophone classes“.
I would “like” that comment.
Do you live to work? Or, do you work to live?