Are You On The Grind?
By on Oct 03, 2011

Recently I’ve been drawn to the barrage of tweets and Facebook posts that read something like this:

  • “Last night I stayed up till 5am on the grind, yeaaah boi!”
  • “Grinding all day, all night, 247, 365, work till I die.”
  • “Haven’t slept for 3 months. #onthegrind”
  • “@SirBankALot first time I’ve been out in the sun in 2 weeks. Hustling n grinding baby!”

grindingThese are then followed by a tonne of “likes” and postive follow-up comments.

I don’t know if it is just a craze within the affiliate industry, but frankly I’m baffled.

Before I get into why I’m baffled, I want to clarify what exactly “grinding” or “on the grind” means.

  • Dictionary defintion: To devote oneself to study or work.
  • Urban dictionary definition : Staying “on the grind” means to work hard, always be hustling, or otherwise engaged in money-making.
  • The affiliate defintion: Working on campaigns all day long, seven days a week.

WHY is “grinding” for 20 hours straight something to be proud of?

WHY is having no sleep for more than 72 hours something to be proud of?

WHY is this idea of working ’til the end of time bannered around the affiliate industry?

Don’t get me wrong, working hard is a great thing; it will get you far. However, working smart is what is going to get you the furthest.

I’ve been burnt out a couple of times from working too hard. Was I proud of it? No. Why would I be? I was totally exhausted. I didn’t go out. I didn’t socialise. All in exchange for (MAYBE) a few extra dollars.

Could I have made those few extra dollars by working smarter and being more productive with my time? Yes.

Check out this productivity graph:

on the grind affiliate marketing

Thank you idontfkingcareanymor for posting this on the forums.

 

After eight weeks of working a half-ass grind schedule, you’ll be at 10% productivty.

It seems to me that in this industry being “on the grind” is more important than being productive.

Internal voices do weird things to people, convincing them that the longer they stay in front of a computer, the more money they will make. Sorry, but that’s far from the truth.

Want to make money so you can buy swag like Soulja Boy, Lil Wayne and 50 Cent?

Then DO WORK. If you have tonnes of tasks to complete, outsource them.

grind time

Don’t spend all your time on Twitter and Facebook telling everybody how long you have been grinding for.

To achieve your goals you have two options. Work smart and be productive, or, get on the grind and “work” double the hours (while getting some mad street cred from your boys on Facebook).

Now this is not an attack on anyone. I just do not understand the mindset. I was chatting to someone in the same confused boat as me, goes by the name of  The Angry Russian, and he said this could just be a US based ideology.

Who knows…I would love some answers!

It would also be refreshing to see someone’s Facebook saying “I worked smart this week. This gave me enough free time to take some saxophone classes“.

I would “like” that comment.

Do you live to work? Or, do you work to live?

Comments (69)

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  1. Dino Vedo says:

    That productivity chart does not apply to me…. just sayin ;)

  2. The "grind" is a facade. It's a product of poor time management. There's no argument, really. All of the "grinders" pushing 20 hour days will be dead by 40, or maybe live a very unhealthy 50 years.

    What happen to "pacing yourself? Work smarter not harder? Bunch of big dummies.

    • mrgreenam says:

      Poor time management. Amen.

    • John says:

      Kiley,

      In all due respect, you are an affiliate manager. Have you ever ran your own campaigns? lol.. I don't think you have any right to be calling anyone a "bunch of big dumbies". Poor time management? I have to disagree.

  3. PJK says:

    Yeah, I was about to blog on the same thing. All this grindin and hustlin BS being posted everywhere. 2 things, 1) everything you mentioned in this post, and 2) I don't give a rats ass how hard or long they work.

    To them: Grow up guys. Put your money where your mouth is, we don't care how much you make.

  4. Tulip says:

    If you work too much, nek minute, you be dead but you ain't even done alive.

    "Some people live, others merely exist" – Some lady in the line going to the Moulin Rouge show.

  5. d3so says:

    "grinding" to me has lost its sense. Did everyone forget the ultimate goal is not having to work so hard?

  6. Once you have tons of stuff to do its time to consider outsourcing some of the simple and repetitive tasks.

  7. Patrick says:

    I grind so hard I got "#LegendaryGrindr" tatt'ed on my lower back! Now all my Facebook boyz give me lottsa love. They even named an app after me.

  8. Yesmelord says:

    There a market for that. I was thinking a hotornot version for Who’s grind the most?

    • mrgreenam says:

      Hahaha I'm thinking more of an app "Grind Time". It syncs in to your computer and tells you how long you have been online for.

      Once you hit the "grind zone" (the 18th work hour of the day), the app automaticalyl posts a Facebook update and a tweet, letting everyone know about your fabulous feat. Of course there will also be a leaderboard, so you can battle your friends.

      Grind champions of the week get a $50 gift card to spend at any gewchi, pradar or versarchee store.

      • Yesmelord says:

        Nick Throlson would top the list for setting up jamoola then post pics of gewchi, pradar or versarchee get 1500 likes and replace barman on the very top of affbuzz.

  9. I grind my teeth at night does that count?

  10. Gabriel says:

    Delegates tasks, clicks shut down. checks stats from phone/ipad to pump ego up a bit.

  11. Liam says:

    But Shoemoney said "grinders" make the most money! Who do we trust?

  12. Ruck says:

    Is the IM revolution underway?

    • mrgreenam says:

      Haha you know nothing will change…

      The people who agree will keep working smart. The people who spend 20 hours a day infront of the computer will still think it's a great idea, and that this is the only way to get ahead of the pack.

  13. Mars says:

    Grinding is part of this business because to succeed in this business you need to throw a lot of shit on the wall until something sticks. And throwing a lot of shit requires a lot of time. Unless you are pro and you know what you are doing that is. Then you don't have to throw that much shit anymore because your shit is more sticky.

  14. brian says:

    It really depends on what you doing. Spending long hours to build up long term assetslike a website or your own product makes sense because those assets will continue to work for you. But chasing short term stuff that doesnt last like will neverallow you to grow. I don’t want to be stuck with a job that only makes money when I work and that I can’t outsource

  15. John says:

    Agreed. Overworking (such as not getting enough sleep) is unproductive and unhealthy. Not to mention, it's even worse to never go outside…what kind of existence is that?

  16. mrgreenam says:

    I'm not promoting some fixed 40 hour work week. I work more for than 40 hours a week.

    People forget that productivty = money.

    The mindset at the moment seems to be staying in front of the computer for ridiculous hours. For the sake of it. Claiming that as work time, as opposed to getting work done.

    It's sad you can't cash in grind rep points for dolla dolla bills.

    Some people are all about creating a fragile image with nothing actually going on behind it. (I know that ain't you haha).

  17. Chris says:

    Time is sometimes more important than the money we make.

  18. Johnno says:

    Definitely an American mentality. We just want to make money for ourselves more than anyone else its in our culture

  19. EWA Fb Group says:

    "WHO UP????"
    Stfu…

  20. Nate says:

    For me.. I'm a new guy so not only do I have a lot of shit to do, I have a lot to learn. No way to really outsource learning, so I'll just have to grind it out. That's if you consider reading case studies and these blog posts "grinding"

  21. Peter says:

    Anyone who touts their long-hours of working behind the computer as accomplishment has completely lost perspective. I think the richest in the world would argue that staring at a computer in the pursuit for material wealth is a sign of weakness (Branson, Gates, Ellison, Brin) – the greater things in life can be found when you unplug and start pursuing their passions with vigor. Then you release yourself from the shackles of the affiliate business and start looking it at as a true vehicle – a means to pursue your real intrinsic desires. Watch your productivity and creativeness sky-rocket at that point. The point in which you start experiencing life.

    Mr Green is right, though – "The people who agree will keep working smart. The people who spend 20 hours a day infront of the computer will still think it's a great idea, and that this is the only way to get ahead of the pack."

    Challenge yourself to find something that inspires you outside your business.

  22. mrgreenam says:

    Oh la la! Amen to that Peter!

  23. tygoldberg says:

    who really cares…im sure most of the people on here has done an all nighter many times..now it's a 'bad' thing.

  24. Wasn't it Ryan Eagle who started this trend?
    Seems like he was the first one who started "grinding" and then his followers copied & so on.

  25. yaboy says:

    Kiley – Are you going to take up Eagle's offer or continue to work at scrub ass C2M? lol

  26. Dude says:

    Who gives a fuck how much other people work, focus on your own life and stop being negative to people who have no impact on your life. This is directed at the people who have nothing better to do but try and pick battles with others. Haters Gon Hate

  27. mrgreenam says:

    …it seems like a lot of people have missed the point here..

  28. JoeHudson says:

    Great post! I need a vacation.

  29. Logikal says:

    Good god i feel like my iq dropped 10 points from reading this thread.

    Who the fuck ever started this trend needs to go definitely get laid at least once a week.
    because i am pretty sure they are sitting in a dark room, in front of their monitors spying on their competitors 20 hours a day just to try and get their idea to market 1st.

    /Praise the wisdom of green, Work Smarter not harder. if you dont have the liquid assets to put into outsourcing then you should go work a normal job at mcdonalds or similar for a month. to get some investment income.

    I know all to well just how bad this trend is, i used to be an affiliate and i didnt like the grind so i decided to go work for the man, and now as an AM i see more people running this trend than not, and its very disturbing.

  30. I hear about this grind all the time. Maybe I have ADD, maybe I'm not motivated enough, but I just can't sit for more than a few hours at a time to get things done. I do have moderate success. Maybe I'm missing out? Maybe I need adderall?

    I do agree, however, that working smarter is way better than working your fingers to the bone with marathon hack sessions. Find out what works, then automate or outsource. Simple as that.

  31. Dave says:

    I like turtles

  32. Buddy says:

    sleep is for broke people

  33. Ultrahyper says:

    Work is for broke people.

    • minehubris says:

      Agree wholeheartedly. People often wear their work hours like a badge. After about 8-9 hours I loose like half my brainpower. I can sometimes put in an allnighter but I have to pay for it now that I'm not 21 anymore.

      Quality over Quantity. People who put in 80 hour work weeks and gargle the boss's balls infest the workplace. This is why I'm a consultant and not on a salary.

  34. […] “Are You On The Grind?“ – When did working 24 hours a day, 7 days a week become a badge of honor? It’s time to really ask yourself if you’re productive or just busy. […]

  35. […] “Are You On The Grind?“ – When did working 24 hours a day, 7 days a week become a badge of honor? It’s time to really ask yourself if you’re productive or just busy. […]

  36. ChadH says:

    I made a vid talkin about this in detail and what ive helped a few guys setup (5 figure monthly streams working 5 hours a week)….. But man i need a celebrity blog to get 50 comments on my stuff, i only got 16 :(

  37. Christina says:

    Hi Lorenzo,

    You make a good point. There's nothing really great about being 'on the grind'. Yes, marketing is real work, not 'passive income' like some dishonest folk would have you think, but at the same time, I personally haven't taken up marketing so that I can spend 60 hours a week killing myself over my laptop. I find it incredibly difficult to pull more than 40 hours–yes I can do it, but I don't think I'm really getting as much done as I think I am.
    The bottom line should be "Are you getting more done, or just spending more time doing it?" Tim Ferriss uses the term MED–Maximum Effective Dose–to suggest the point at which you get the maximum benefit while spending the least amount of time.
    Sure, you've pulled an all-nighter. But if you can get the same results from 3 hours a day in terms of productivity, than that's the MED–and it leaves open so much more free time!

  38. Emilia says:

    I definitely agree with you! I have this friend who bashes every status of his friends on Facebook itself. Whenever a friend will post something like, "I need to sleep, been awake 24 hrs" he will then post this phrase or sentence on his own status and then follow up his own comment like "Then, what are you still doing Facebook-ing? Sleep!". I laugh everytime he would post a friend's post in a very irritating but true way. Yes, we should not be proud and make it as our status everytime we do something.

  39. JayCee says:

    Whats a grind? If its something you don't enjoy then it becomes a grind. Do professional sports stars complain about the time they spend trying to become better (Yea actually a few do because they are babies), or do they actually like it? If you enjoy this line of work then it isn't a grind. Put in the time and get paid to have fun.

  40. Mick says:

    Here's a different perspective for you on the whole "why do people post 'on the grind' on their fb, twitter,etc. accounts" question:
    The majority of AM's work alone. No office environment and people around them to keep them motivated and working. Posting the above quote (or a variation of) on their profiles is a way for them to proclaim to the world: "I am busting my ass and will continue to do so". Self-generated pressure, if you will, to keep them motivated and going. It's like proclaiming to a friend that you'll start working out "starting next week" or something similar.
    I'm not saying "self-generated pressure" is the perfect motivation, but it's still motivation and could very well be the reason for many people posting the above quote.

    – Mick

  41. Stephen D says:

    I highly doubt posting about how hard you are work on Facebook is going to make you work any harder. It's just another time waster, another excuse for not working. If you want to work hard, then work hard. If you want to post shit on Facebook, then post shit on Facebook. Don't confuse the two.

  42. Dan says:

    In my experience… grinding too hard, or in other words getting stuck in the weeds for too long; limits our ability to think about the bigger picture.

    It's important to step back often – reflect and reassess before you pour time into another project. Reading things like marketing books, this blog, and a few of the others out there – sometimes help with that reflection stage. Even if it is just to inspire a thought so you can space out for a moment and think clearly ;)

  43. ChadH says:

    Looking at this post again, i will say in my own life i fuked up and took too many projects on. Opportunity cost :)

    For affiliates or anyone with 1 main vertical and traffic channel, i dont see why you need to work 60 hours a week.

    Focus is the biggest thing which i have messed up on in the past year or so. Dont do it!

  44. nils says:

    I rage about the losers that are proud to work long hours every fcking morning when I check twitter/ facebook

  45. blogs.fi says:

    The internet is massive and yet someway I find myself on
    this page. Anyon living in PH2 3BD on here we meet up? Appreciate it.

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  48. Gretchen says:

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    room mate! He always kept chatting about this. I will forward this article to him.

    Fairly certain he will have a good read. Many thanks for

    sharing!

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