Last week I wrote about how to approach split testing. I also gave you a few ideas for split testing in my Ugly Truth post. But I didn’t really treat you to any juicy split testing case studies that would get your brain crushing on you.
If split testing was a woman, we would probably date. If not, I would just be her creepy stalker. Either way I’m a big fan.
However if split testing was man, he would ask Anne Holland to marry him. She has blown my mind with her no bullocks split testing case studies (thank you Matt L for sharing her site whichtestwon.com).
Now I challenge you, my brilliant charming intelligent readers to some of Anne’s case studies. Use the skills you have picked up from affiliate marketing. Lets see how clued up you really are!
- There are 5 case studies below.
- Pick which you think was the best preforming version either “Version A” or “Version B”.
- Write your answers down.
- I will supply the answers at the end of the post.
Firstly, how damn cool are those tests! “Dash vs colon” brilliant! Anne has 58 split test case studies which all have explanations why one version did better than the other. I salute you Anne.
Anyway…to the answers we must go.
Talking avatar vs photo of a real human:
- Version A – Talking avatar by 131%
(These talking avatars are popping up more and more. 131% is too big of a percentage to ignore. I am definitely going to try an avatar out.)
- Version B – Right side button by 65%
(One of my assumptions has always been that photos of people were good to have. I was thinking it increased trust. I was proved wrong.)
Dash vs colon:
- Version B – Colon by 3%
(Small things like that make a 3% difference. So many possibilities!)
Happy baby vs sleepy newborn:
- Version B – Sleepy newborn by 12%
(Not so pretty, unhappy baby beats the happy fun toddler, that made me double take.)
Left side form vs right side form:
- Version B – Right side form by 24.6%
(Nearly every affiliate marketing offer has their forms on the right side. If they don’t, they should. 24.6% says it all!
How many did you get correct out of 5? Are you as clued up as you thought?
Check out her site, it will rock your world.
P.S I’ve never spoken to Anne before, we are not involved in a brilliantly split tested money making scheme. I posted about her site just for the love of it.