This video ad is worth it’s own post.
My AM Will Charland at Affiliate.com sent me this video.
I can’t embed it so you have to visit this link to view it. Go now! Fly my pretties!
What did you end up writing?
Now even though I said this was a very cool ad, as I marketer I question it. Sure this video gets a lot of views and viral activity, but isn’t the point to sell the product behind it? How many of you totally forgot about what they were trying to sell? I know I did.
It’s the same with the Old Spice commercials. Sure they got a ton of coverage but did that coverage make a dent in sales? When watching those Old Spice commercials I laughed then closed the videos. I remember some guy saying random funny stuff. No product stuck in my head.
The “World’s Most Interesting Man” campaign went viral too. However this time the product “Dos Equis” stuck in my head. I want to be like the guy in the ad. While I don’t like being coerced, in this case I make an exception.
P.S. A lot of people have been asking me if I was alright since there was big 7.1 earthquake in New Zealand. I am good as gold, the earthquake happened on the island I am not living on. Only two injuries that’s crazy good!
Oh yea I remember, and I did forget what they were trying to sell.
I guess they overdo trying to catch a viewers attention and forget to focus on the product.
Awesome video… creativity is king. I went through a lot of keywords and got a lot of different ending videos. You're right about the end result though… after playing with the video I completely forgot what the end product of the video was actually for. Nonetheless, it will go viral and it's creative as hell.
I wrote: "A hunter, a twink and a bear." I don't think it understood what I meant.
Pretty cool though, Nintendo did something similar a while back; it's not on youtube anymore, but here's a video of what it was: http://www.youtube.com/watch?v=zSU-z-t9Ku4
You're a special man Justin.
It's still on youtube
http://www.youtube.com/user/wariolandshakeit2008/
Yes! That's awesome. Nice find.
Very positive commercial, if I can called this one like an ad. Very interesting that you can interact with the ad, it makes kind of game. A lot of people like play the games.
Great post as well as always!
Is the video original and entertaining? You bet your ass it is.
After five minutes of toying around with it, do you completely forget the product and only remember the video? Naturally.
This is a good example of something that will create an incredible amount of buzz around itself, but not around the product it was intended to advertise.
I think this is exactly what David Ogilvy was talking about in "Ogilvy On Advertising" when he said that creative types ruin great advertisements in their quest to impress each other.
Yeah David Ogilvy did have that mantra. But then an arguably as successful Bill Bernbach came from the other angle and was all for being creative.
Old Spice sales are up 107% because of that marketing campaign.
http://adweek.blogs.com/adfreak/2010/07/hey-old-s…
Just sayin'
Interesting article!
Yeah that's news because I've been hearing that their sales hadn't been going anywhere lately.
Thats freaking creative! I have yet to see that before
OK so is it bad I typed "Rape"? It actually worked lol
Oh man Gregg, really? I'm gonna say it again: you're a mess!
This was super interesting. Actually kept my attention much longer than most commercials. That's gotta count for something…
Everyone has different interests I guess.
Great video and love how it goes to other pages if you type something in.
Great Ads, I loved it.
This ad will probably not generate sales by itself, but it may help other ads / promotion tool te sell more.
I'd think that they release this ad early in september because this week, many people will buying office supply for them and their kids… and I'd bet there will be tipp-ex mouses available.
And even without that… it's not an ad about you buying tipp-ex mouses. It's more an ad about you thinking that it's natural to erase and rewrite… using tipp-ex mouse.
Maybe it's just me but the old spice commercials made me want to go and get old spice… and I did! Haha. IDK… I think because I'm a geek, when a company can pull something this awesome off… It makes me want to go and buy it.
Did old spice work? Did it make you feel like more of a manly charming man?
It did for me!
It was an ad for tents? No, fur caps? No…pocket mice?
I'm all about direct marketing, but I think that in the case of these kinds of commodity items, there is basically nothing about the product to distinguish them. Nobody wants to read a carefully crafted set of bullet-points or long-form sales copy for a white-out applicator. So, the idea here is to create a little subliminal seed of influence. A little warm feeling quietly emanating from the chimpanzee brain that will tip the buyer's decision when they go to make a purchase.
You're going to go to the store to buy some whiteout. What do you choose? "Oh, man, that bear f$@#ing the fur cap guy against the tree was hilarious! That made my otherwise suck-ass day at the office somewhat bear-able. Heh. And THAT's the whiteout pocket mouse thing he used! I guess I'll buy that."
In the case of a viral campaign like this, you're going to plant a lot of warm fuzzy feelings into a lot of chimpanzee brains, which will translate into impulse sales down the line.
Game. Set. Match.
hahhahaahahh what the hell.. they even had a hunter "fucks" a bear…
lmao this is hilarious that they would include that one as well…
They should have used some product placement in the follow up segments. Like the bear wears a shirt advertising for the company.
I like the streaking hottie when he plays soccer with the bear!
crazy crazy shit dude, I couldn't believe this. In a way I forgot what it's about. But I believe you can't really miss the add on the right side. I believe this will be very memorable on youtube though, no body has really done anything like. At least not that I've seen.
This ad isn't that impressive. Burger King did this already: http://www.bk.com/en/us/campaigns/subservient-chi…
BK's campaign made sense because it was a play on the "Have it your way" slogan as we literally got to have the chicken our way.
What is the significance of the characters and why do I care to make them do stuff? Oh, that's right, I don't.
I also don't think their demographic (Office managers and mom's shopping for kids)will reflect on this ad to make a purchasing decision for such a commodity product.
It is a crafty use of youtube but other than that, nothing to see here.
Great point Dave! "
I also don’t think their demographic (Office managers and mom’s shopping for kids)will reflect on this ad to make a purchasing decision for such a commodity product."
I fully agree.
No, people are TOTALLY sharing this via interoffice email and gathering at one another's cubicles to think of new things to make them do.
My guess is that 75%+ of YouTube / Facebook traffic during 9 to 5 in the US is from various office computers.
The office workers stuck at their cubicles sharing youtube videos via interoffice email are NOT the one's in charge of purchasing decisions.
Will this video go viral? Yes. Will it increase sales? I wouldn't count on it.
Very out of the box ads. Very different from a flashing button pointing at your signup button.
It'd be interesting to see a landing page where a person brings up a signup button from his/her pocket and sticks it on your landing page; that would probably create a crazy CTR.
Kazu
Hey you…glad you didn't die. Tell me where to send you the caviar and I will. Special from Russia! Oh yeah, I remember why I came here….Geico commercials (Does a former drill sergeant make a terrible therapist?)
http://www.youtube.com/watch?v=XfmVBmDKLZI
I laughed, I cried, I remembered I don't need a car here with a 60 year old Soviet Metro that explodes on occasion. But had I needed car insurance…I'd buy just because R. Lee Ermy is the MAN.
Waking up every day to Mr.Green,
Ziah
I like this as a technological and creative experiment, but as an ad I think it fails. I instantly forgot what it was promoting. It doesn't make me want the product. At all.
However, the Old Spice commercials DID. I actually went out and bought the stuff.
Really you are right, they are viral, they receive thousands of clicks,but do they sell the enough??
I would not buy, because i completly forgot the product name…
Best regards
Soares
There really is a fine line between making a viral marketing video that catches attention versus a marketing initiative that actually drives sales. This is a great interactive program that gets people to stay on the page and play with it far longer than most ads. But, like you and many others mention above, I couldn't really tell you what the product was or who makes it. Most importantly, even if I did remember what it was, this ad probably wouldn't get me to buy it. Love the creativity, but I think it misses the mark from a marketing perspective.
I typed:
1) Juggles
2) De-zits
3) Launches
& I obviously think out of the box, because I got the 404 error. Ha!
[...] If you’re still feeling peckish, here is another crafty interactive Youtube video I’ve [...]
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